Thursday, May 20, 2010

What's Going On With Final Cut Pro?

"Apple's Final Cut Studio suite of video post production apps is getting a significant makeover to better target the software to the mainstream of Apple's customer base rather than high end professionals." from AppleInsider, reported by Prince McLean on May 18.

Uh, oh.

There have been lots of rumors about what is the future of Final Cut. If the above report is true, it is a real mixed bag for feature and television editors.

First, the pressure on Avid to lower its price and improve its product is lessened if not removed. To a great extent because of Final Cut,  Avid has made a huge improvement in price and features over the past couple of years. The upcoming release of version 5 is a stunning combination of new technologies and features - for a student price of $300.

Second, the current version of FCP still lacks significant features and connectivity in a post environment. Targeting the prosumer doesn't bode well for development of more professional tools and features. Most people don't need Cinema Tools, multiple format (size and speed) playback,  improved rendering speed and linking, change lists, etc..

But rumors are just that: we won't really know until Apple chooses to share its plans. I do know of FCP engineers that have left the company. And Apples success with the iPhone and iPad give them lots of incentive to keep focused on their hardware products.


Anonymous D.J. said...

This anecdote may give you an idea what is going on at Apple. A friend of mine who works at Apple in Coopertino said recently "If you are on a team at Apple that begins with "i" you're safe, iPhone, iPad, iMovie ... all others should start looking for work elsewhere. That would include Final Cut, Aperture, etc...

2:56 PM  

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